Public Rec is known for elevated essentials that blur the line between comfort and style. Our studio partnered with the brand to lead creative direction and photography that brings this vision to life—translating their clean, minimalist ethos into compelling visual stories.

From concept to execution, we developed a content strategy that blends aspirational lifestyle with approachability. Each shot was designed to highlight the versatility of the pieces—in motion, in context, and on real people. We approached this shoot with a clean, metropolitan direction—capturing the brand’s signature pieces against the backdrop of Chicago’s sharp architecture, textured neighborhoods, and natural city light. Our goal was focused on creating imagery that speaks to Public Rec’s audience: modern, on-the-go individuals who value both function and form.

Our work helped strengthen the brand’s visual consistency across channels, reinforcing its position as a leader in elevated everyday wear.