The Dylan Chicago

Set in the ever-evolving Fulton Market District, The Dylan redefines what it means to live well in the city. Our agency was brought on to shape a digital presence that matches the energy of the building.

We developed a multi-platform content strategy combining engaging short-form video, design-forward graphics, and story-driven captions that highlighted The Dylan’s key differentiators — proximity to transit, modern amenities, and neighborhood culture. Each asset was optimized for conversion, with A/B-tested hooks, strategic CTA placement, and scroll-stopping visuals designed to drive tour leads and generate more applications.

Key Results:

  • 94% increase in impressions across Instagram in first 60 days.

  • The Dylan exceeded ALL lead and showing goals by 5x in 30 days.

  • Website traffic increased by 33% via Google Business listings and Instagram ad spend.

  • 35% increase in executed leases in first 30 days.

By blending creative storytelling with a data-informed approach, we positioned The Dylan not just as a residence, but as a lifestyle choice for urban professionals.

Graphic Design
Content Creation
Copywriting
Videography
Social Media Management

The rooftop patio of The Dylan Chicago with green grass, two foosball tables, a long table with stools, potted plants, and city skyline in the background.
A table with various baked goods, coffee, and drinks, with a vase of pink flowers, overlaid with white text reading 'The Dylan's Guide To coffee spots In Fulton Market.'
Modern bedroom with large window view of Chicago skyline, bed with gray headboard, black nightstands, and wall-mounted lamps.
Two smiling people holding microphones labeled Vogue, hugging at an event, with a speech bubble saying 'New residents looking for a great community' and 'Our current residents gaining even more friends'.
Rooftop swimming pool area with white lounge chairs, modern building exterior with glass windows, city view in the background, and greenery in planters under a clear blue sky.
Quote about a building being the best place the speaker has lived at, mentioning interactions with management, concierge, and maintenance team, and how everyone helped make the move-in smooth and quick. The quote is attributed to Farwa R. and is set against a light green background with a dark geometric design.
Modern hotel lobby with black and wooden furniture, four green chairs around a small table on a round rug, plants along the back wall, and unique lighting fixtures.
A digital search interface is displayed in front of a modern urban street scene with commercial buildings, cars, and pedestrians. The search query is "is the dylan" and suggested autocomplete options include various proximity and location-related searches about Dylan.
Rooftop terrace with seating, greenery, and city view under a clear blue sky.

Photography: PDET Photography

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