Located in Chicago’s highly competitive River North neighborhood, The Leo offers upscale, design-forward apartment living. Elixir was engaged to develop and manage a targeted social media strategy aimed at increasing brand visibility, generating qualified leasing leads, and supporting occupancy goals.

Our team handled every aspect of social media management—from content planning and copywriting to scheduling, engagement, and performance tracking.

We created highlighted The Leo’s upscale amenities, convenient location, and community-based lifestyle—positioning the property as a premier choice for city renters. By aligning content with leasing cycles and community goals, we helped The Leo strengthen its digital presence, attract qualified leads, and support overall occupancy efforts in a competitive market.

Key Results:

• The Leo exceeded their leads goal by 53% and reached a 25% leased milestone in the first 60 days.

• Instagram engagement rates rose to 7.52% and gained 66 new followers in the first 60 days.

• Meta ad performance increased by 222% after onboarding, compared to the prior month—also causing a 115% boost in Instagram traffic.